Hello, everyone! I’m Eunseo Ryu, a motion designer + illustrator who turns ideas into little worlds. 🎈
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© 2025 Eunseo Ryu
Jeju Rebrand
Festivals are inherently experiential, and what makes them special can’t be fully captured through images or descriptions. Glastonbury Festival, in particular, is known for transporting attendees into a world that feels entirely its own. The goal of this rebrand was to explore how that sense of transformation, wonder, and emotional connection could be expressed through design. By focusing on magic, spontaneity, and collective energy, the project aims to build a brand that feels as immersive and alive as the festival itself.
The Glastonbury Festival logomark features a circular wisp and a sparkle, forming the shape of a “G.” Inspired by the festival’s magical energy, it embodies the spirit of wonder and discovery. Logo in motion transforms the logomark into the Somerset Dragon, the brand mascot, symbolizing the transformative, mythical spirit of the festival.
Posters & Spatial Usage
Merchandise & Stationery
Digital Developments
Brand Guideline